It was in 1993 that negotiations with the American self storage company Shurgard started to take off. These were about establishing a joint venture self storage in Europe. Two years later, in 1995, Shurgard opened three different facilities in Brussels. They see the potential and already two years later they expand to Paris, London and Stockholm. Michael then moves to Stockholm and becomes responsible for the build-up in Scandinavia. By 2001, Michael Fogelberg has established Shurgard in the Danish market and further out into Europe.

Two years later, Michael moves from Sweden to Belgium to work on the expansion into new markets. Today, Shurgard is Europe’s largest self storage company with almost 250 locations and a turnover of more than 27 million Euro.

In 2005, Michael decides to leave Shurgard and instead invest wholeheartedly as an investor in smaller companies.